As one of the inaugural members of the Online Dating Association, Muddy Matches is mentioned in an article about the association’s proposal to introduce a kite-mark for its members.
Speaking about the need for a code of practice within the industry, CEO of the Online Dating Association George Kidd said: “This pyramid [of self regulation] starts with standards and codes of conduct. If the industry waits until something has gone wrong then it will have to take what it is given [in terms of external interference], the ODA aims to be about education.”
